Alex Steinweiss The Inventor of the Modern Album Cover VARIA Kevin Reagan Steven Heller 9783836527712 Books PDF-Viewer Alex%20Steinweiss%20The%20Inventor%20of%20the%20Modern%20Album%20Cover%20VARIA%20Kevin%20Reagan%20Steven%20Heller%209783836527712%20Books
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PDF-Viewer Alex Steinweiss The Inventor of the Modern Album Cover VARIA Kevin Reagan Steven Heller 9783836527712 Books LKT
The man who launched the Golden Age of album cover design
"I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music." —Alex Steinweiss
Alex Steinweiss invented the album cover as we know it, and created a new graphic art form. In 1940, as Columbia Records’ young new art director, he pitched an idea Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 per cent. His covers for Columbia—combining bold typography with modern, elegant illustrations—took the industry by storm and revolutionized the way records were sold.
Over three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. He launched the golden age of album cover design and influenced generations of designers to follow. Less well known—but included here—are his posters for the U.S. Navy; packaging and label design for liquor companies; film title sequences; as well as his fine art. Includes essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller; Steinweiss’ personal recollections from an epic career; and extensive ephemera from the Steinweiss archive.
Record collectors and graphic designers rejoice! Previously available in a limited edition, the book is finally available in an affordable trade version.
Kevin Reagan, Steven Heller,Alex Steinweiss The Inventor of the Modern Album Cover (VARIA),TASCHEN,3836527715,ART / Individual Artists / General,Art,Art/Individual Artists - General,Arts majeurs,Design/Graphic Arts - Commercial Corporate,Discography Buyer's Guides,Graphic Arts - Commercial Corporate,Individual Artists - General,MUSIC / Discography Buyer's Guides,Music/Songbooks
Alex Steinweiss The Inventor of the Modern Album Cover VARIA Kevin Reagan Steven Heller 9783836527712 Books Reviews :
The man who launched the Golden Age of album cover design
"I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music." —Alex Steinweiss
Alex Steinweiss invented the album cover as we know it, and created a new graphic art form. In 1940, as Columbia Records’ young new art director, he pitched an idea Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 per cent. His covers for Columbia—combining bold typography with modern, elegant illustrations—took the industry by storm and revolutionized the way records were sold.
Over three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. He launched the golden age of album cover design and influenced generations of designers to follow. Less well known—but included here—are his posters for the U.S. Navy; packaging and label design for liquor companies; film title sequences; as well as his fine art. Includes essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller; Steinweiss’ personal recollections from an epic career; and extensive ephemera from the Steinweiss archive.
Record collectors and graphic designers rejoice! Previously available in a limited edition, the book is finally available in an affordable trade version.
Kevin Reagan, Steven Heller,Alex Steinweiss The Inventor of the Modern Album Cover (VARIA),TASCHEN,3836527715,ART / Individual Artists / General,Art,Art/Individual Artists - General,Arts majeurs,Design/Graphic Arts - Commercial Corporate,Discography Buyer's Guides,Graphic Arts - Commercial Corporate,Individual Artists - General,MUSIC / Discography Buyer's Guides,Music/Songbooks
Alex Steinweiss The Inventor of the Modern Album Cover (VARIA) [Kevin Reagan, Steven Heller] on . DIV bThe man who launched the Golden Age of album cover design/bBR I"I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music." —Alex Steinweiss/IBR BAlex Steinweiss/B invented the album cover as we know it
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